30A - Final Reflection

The most informative experience that I took away from this course was definitely the power of networking. It is so important in anything we do to build relationships with those in the same industry as us. Though I have been in classes that required me to speak with and interview my colleagues, I never had to apply them in business sense to something that I was building from the ground up. Though extremely challenging at times, I found this to be so rewarding and fun for me because I learned so much more than I had ever imagined about creating an unheard-of business. I do see myself as a potential entrepreneur in the future. I feel that I possess natural leadership qualities and I think it would be great to exercise them doing something that I feel passionately about whilst making a substantial income.

My number one recommendation to students taking this course is to stay on top of your assignments. I struggled at first with this because I tend to procrastinate at times. I found myself starting the weekly assignments just a few hours before they were due and I missed the deadline because I was not done. Though at times they can feel lengthy and time-consuming, don't make them more difficult than they really are. You will eventually find that you have learned a lot and will appreciate the entrepreneurial skill set you developed. 

29A - Venture Concept No. 2

The Hearty Gator

Opportunity 

• College is a critical time when college-aged adults tend to gain weight and increase their risk of obesity-related health issues later in life.
• Findings from multiple studies indicate family, significant others and college friends are potential influences on both diet and physical activity.
• Students are exposed to a variety of new experiences and potential lifestyle changes that may influence their health and risk of obesity, including changes in eating habits, living environment, daily physical activity and possibly increased alcohol intake.
• To add to this, increased stress associated with academics or life issues may also contribute to the risk of weight gain in college.
• This idea is exemplified by the infamous "freshman fifteen."
• As students progress through their college years, it is very common for them to become even more engulfed in school work, jobs and activities, leaving very little time to make physical activity and nutrition a priority. 
• Although most colleges do take into account these factors by establishing food outlets throughout campus that offer healthy snacks, the ratio between fast food joints and places that incorporate actual wholesome meals is extremely skewed. 
• The window of opportunity to create a place that provides well-rounded meals in a time crunch on university and college campuses in wide open.
• The market would pinpoint college-aged adults, specially at the University of Florida, between the ages of 18 and 26, and even faculty and staff who work on campus. However, as the business grows, it could expand to college campuses across the country.
• There is currently no satisfactory resolution as students are opting for fast food when they do not have time to prepare and bring their own healthy meals to campus.
• Potential customers: College students and staff 

Innovation

• My idea is a healthy restaurant, grab-and-go blend that will be located in the heart of the University of Florida campus. Our company would pave a path for college-aged students to continue with their healthy habits when their busy schedules may not allow them to do so in advance. Students, and even staff members, would be able to order in person or pick up wholesome meals for breakfast, lunch and dinner during the university's hours of operation.
• This would be the first and foremost establishment for the company so that we can later install easier, more tech savvy ways to speed up the process.

Venture Concept 

• Those who purchase meals from The Hearty Gator will do so to maintain their healthy lifestyle throughout their hectic day-to-day schedule. This will stop them from resorting to fast-food meals that they will eventually regret eating and give them the satisfaction of feeling full and happy.
• I do not think it will be hard to get students, faculty and staff to purchase these yummy meals. Each and every meal will be made with the freshest ingredients for a very reasonable price. Getting daily specials out quickly and effectively will be tricky, but I do not think this is anything social media posts cannot handle.
• Branding will be critical when it comes to implementing the business for such a vast student body with an array of diet preferences. Like Whole Foods and Vale Food Co., our aim is to debut our food and meals in a light that accentuates how they are prepared fresh daily with only the finest ingredients. 
• Initially, I would begin my business on, or even around, the University of Florida campus (specifically near Turlington where there is the most foot traffic). Instagram will be our main form of communication with our audience, posting on average 5 photos and announcements everyday. This will need to be consistent not only with timing but also with the look and vibe of our page. Once this is rooted and secure, then we will become recognized by everyone on campus, even visitors, and I will hire a public relations or marketing coordinator who would  oversee this full-time. 

Three Minor Elements

•  Unfair advantage: The most important resource to my business is that it is essentially the first of its kind so there is relatively no competition. This is highly valuable because my company is giving healthy meals to my audience that they have never had at this place during these times. This is something that no other food joint can replicate and if it is successful, then it can alter the lifestyles of college students and staff.
• What's next for the venture: After just six months to a year, I would like to introduce an application that allows customers to order meals on their phone that they can pick up at whatever time they wish, similar to Tapingo. The app will be updated regularly with any specials or menu changes so that they will be getting the same services if they were to be dining in. Customers will be able to link their debit or credit cards to the app making payment far easier for both us and them.
• What's next for me: Had I already build and launched this business, I would probably choose to sell it within five years of it being open. Though I would put all of my work and resources into the business, it is not something that I feel passionately enough about to stick with forever. I would see it as a stepping stone into another future entrepreneurial pursuit.

Feedback

Not much changed from my previous venture concept to this one as I received a great amount of feedback from my peers. They were very impressed by how well-developed my overall business plan was and said that they could see themselves as potential customers being students at UF. I did tweak some of my points regarding how staff and faculty could benefit in exactly the same ways as students in order to broaden the horizon of my consumers. They also said that creating a poetical application that could link with Tapingo would also be a smart option as many students already have this app downloaded so they will consider The Hearty Gator when scrolling through their food options. I also included how I would probably choose to sell the company after a few years.

28A - Your Exit Strategy

1. Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children?

Hopefully after making a great return that I would consider a success to myself, I would probably choose to sell my business after about five to ten years. I would put a lot of time and money into the business within the first year or so just so I know that it will come out on the other side a major success. Though I do care about the business and the hours of work I put into it, it is not necessarily something that I feel is a passion of mine. Therefore, after making enough money from it and knowing I could pass it on to someone who will capitalize on it, I believe I would sell my business.

2. Why have you selected this particular exit strategy?

I chose this particular exit strategy because I consider this entrepreneurial venture to be a stepping stone. Like I said, I am not as passionate about this business in particular as I would like to be and though I would work hard at it, it isn't something that I would feel comfortable handling for the remainder of my career. I enjoy the idea of being an entrepreneur and would like to exercise my skills in a business that I feel whole-heartedly connected to.

3. How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan acquire and use resources?

I think my exit strategy has influenced how I have made the majority of my business decision thus far because I had made it a point to focus on the design and management of it. I intentionally did this so that the employees I hire and train will feel comfortable and ready to take on a larger, more manager style role in the business's first few, developmental years. I wanted to give them the opportunity to step up and give me their opinions and thoughts on how we can help this business reach its full potential.

27A - Reading Reflection No. 3

Daniel Kahneman's Thinking, Fast and Slow

1. What was the general theme or augment of the book?

This book encompassed everything having to do with the brain and how it is split in half and how each portion has different strengths and weaknesses. The book refers to them as 'systems' and these systems are what we base our actions on. System 1 has to do with our immediate instincts that come into play with our natural emotions, while System 2 is far more slow as it encompasses how we compare different options in order to make the right, logical decision.

2. How did the book, in your opinion, connect with and enhance what you are learning in ENT3003?

From a business or entrepreneurial perspective, I think it is very interesting and important to connect systematic thinking to science. Though my past experience in psychology dates back to my high school years and is probably a bit grey at this point, I think that coming up with new, unheard of concepts in any business venture is critical because it will set you apart from others. By getting a glimpse into the processes of the brain, I was able to see how these two things mold to create really interesting, complex results.

3. If you had to design an exercise from this class, based on the book you read, what would that exercise involve?

Based on this book, I would design an exercise where students could interact and bounce ideas off of one another from a business perspective. I would like for them to brainstorm some entrepreneurial examples that they would have to tailor their reactions to based on System 1 or System 2. Therefore, each student would be coming up with their individual scenarios while also keeping in mind that this could actually happen one day that needs a logical answer.

4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I was frequently surprised and had many 'aha' moments while reading this book because I found each and every new concept about the brain extremely interesting. The most intriguing thing, in my opinion, that I learned about from this book was how our instinct truly shapes the decisions we make. We always hear about "gut instincts" or "going with your gut" and it seems cliche, but it is actually true. My mom had always told me to follow my gut and it was really enlightening to learn that it is a real concept, which was definitely the main idea that differed from my expectations.

26A - Celebrating Failure

1. Tell us about a time this past semester that you failed -- whether in this class, or outside of this class. Don't spare any details! It'd be even better if there was something you tried several times this semester, and failed each time.

This semester, I had taken a law of mass communication class and it was by far one of the most difficult classes I have ever been enrolled in. Prior to this class, I did not have any law experience or knowledge. The being said it was extremely difficult for me to get a grip on the concepts and overall understandings as each and every topic was very detailed and in-depth. I barely passed the first exam and that put me in a terrible headspace for the remainder of the class. I did not know if I would pass at that time but luckily I turned a corner and began doing a lot better.

2. Tell us what you learned from it.

I learned from this failure because it taught me that just because something is new and challenging does not mean that I cannot accomplish it. Most things regarding school and classes come easy to me, but this class in particular did not and it really threw me for a loop. I think that receiving a bad grade on the first exam was exactly what I needed because I knew right away that I was going to have to work and study extra hard from then on out. This taught me the importance of persistence and how to tackle new tasks in a different, more effective way than what I was used to.

3. Reflect, in general, on what you think about failure. Failure is hard, isn't it? It's embarrassing, sure, but it also means that we have to change something about ourselves. Talk about how you handle failure (emotionally, behaviorally). Finally, talk about how this class has changed your perspective on failure -- are you more likely to take a risk now than you were just a few months ago?

I think failure is a great thing and something that each and every one of us must embrace in our lives at some point or another. We are constantly putting so much pressure on ourselves to succeed but I am a firm believer that success is defined by our failures. I try to remind myself of this every day so it will be embedded in me to pick myself back up and keep going after any minor failure. This class has changed my perspective on failure because throughout this entire semester, I have learned how failures are inevitable in any business-type of situation. I am much more likely to take risks and be bold with them because you never know what great things they could lead to.

25A - What's Next?

What's next for my Venture:
Once my service is well-known across the University of Florida campus, I would like to develop an application for my clientele. This app will give users the capability to order a meal that will be ready for them to pick up within minutes, similar to Tapingo. They will be able to choose from a mobile menu and pay by connecting their credit or debit card to the app.

Existing Market Interview:

1. Freshman female at UF:
1. Suggested getting on social media immediately to not only promote the business, develop its brand so that everyone knows and is excited about it.
2. Athlete at UF
1. Suggested getting the application running sooner rather than later so that more and more people will purchase meals.
3. Professor at UF
1. Suggested making sure that campus goers know exactly where the food join would be located and its hours of operation so that they can plan meal pick-up's around their class schedules.  

Reflection:

I strongly believe that creating a Tapingo type of application for my restaurant is a really food idea and one that would enhance the quick efficiency of my future business. Students and even staff members are constantly on their phones and electric devices so knowing that they can order some dinner on their way to an 8 PM class with just the touch of a button is extremely valuable to them. There is also the added possibility that my restaurant could be added to the Tapingo application, as I know it is widely used to connect UF students and staff members to many of the other restaurants across campus making it a win win for every one involved. 

New Market:

Developing a concept that would allow me to sell meals in local grocery stores. My business concept might also be valuable to grocery goers because instead of buying individual ingredients, they would be able to just pick up an entire meal. Though they would be able to purchase the ingredients I use to mimic the meals I create, they would also have the option to just purchase it all ready made and ready to eat.

New Market Interviews:

1. Female, 32, mom in Gainesville 
1. Suggested targeting smaller grocery stores as opposed to chains because they usually already have some sort of meals prepped in every department. 
2. Male, 55, car salesman in Gainesville
1. Suggested scheduling certain days of the week when certain meals would be sold.

Reflection:

I certainly surprised by the feedback I received from residents of the Gainesville area. They definitely seemed open to the possible idea of having a sort of "meal prep" service in their local grocery stores to make dinners, and even lunches, easy. It was interesting to see how every seems to want to develop healthy eating habits but might not necessity know how or have the time to. My service would make this far less stressful and would give everyone the opportunity to eat a delicious and nutritious meal in a pinch without breaking the bank.

24A - Venture Concept No. 1

THE HEARTY GATOR 

Opportunity 

• Who has the need?
• People who need my product are college students and staff who value eating a healthy, well-rounded diet but do not have the time to buy and prepare these types of meals on a day-to-day basis.
• Nature of the need
• This need is described those on campus who want a nutritious meal - whether it breakfast, lunch or dinner - but did not have the time to either prepare a meal in advance and refuse to settle for fast-food.
• What forces create this opportunity?
• This opportunity was created by the feeling of defeat where you want to stick to your healthy food regime but your class or work schedule points in the direction of fast-food. As college students, balancing your budget, meals, class and maybe work or extra curricular's is a constant struggle, leaving little room to make it to the grocery store and fill up on a week's wroth of french produce. However, if there was a place on campus that provided these types of meals at a reasonable price then the hassle of meal prep and grocery visits would be eliminated. 
• How is the market defined?
• I believe the highest concentration of this need is college students and staff.
• How are customers currently satisfying this need/how loyal are they?
• To my understanding, customers are currently satisfying this need by trying to schedule a specific time to not only go to the grocery store, but to prep a weeks worth of meals at home. Nonetheless, this method is not one that many people ate loyal to since everyone is busy with prior, more important commitments. 
• How big is this opportunity?
• I think this opportunity is a big one because it addresses an issue that many students and staff members on a university campus face.
• How long will the window of opportunity be open?
• Though there are similar restaurants or grab-and-go places around town, there is not one on the University of Florida campus so the window is open.

Innovation 

The product, or more so the service, I have designed is called The Hearty Gator. The Hearty Gator is a healthy, grab-and-go restaurant or food joint located in the center of the University of Florida campus (specially near Turlington hall). It provides well-rounded meals for those on campus at all hours of the day. The meals will be completely affordable and the quality of each and every one will be up to par every single day. I am selling nutritious and delicious meals for breakfast, lunch and dinner so I anticipate making money when students are hungry for just that.

Venture Concept

This service will meet this need by reassuring students and staff members that they do not have to break they diet or healthy habits while on campus. They will choose to purchase my meals because they value eating healthy and know that the food I am providing is high quality, filling and delicious. I do not think it will be difficult to gain a clientele as many people's values align with those I have set for my restaurant. I am certain that this service will be successful as there is no other place in the heart of campus that does what mine will. 

Three minor elements...

1. My biggest resource, in my opinion, is the fact that I am creating service that is both convenient and of high-quality, as there is no other healthy food spot on campus that is easy to get to and provides completely healthy meals. 
2. The next venture for my service would be developing an app that allows customers to order a meal and pick it up in advance.
3. Assuming this service was a success after opening, I would probably stick to doing exactly what I set out to do in the first place. If it were a hit, I would of course take feedback into consideration but I do not think I would completely alter the service as a whole. 

23A - Your Venture's Unfair Advantage

1. Leader: I have always had a leader-type personality, which is helpful when starting any project.
Valuable: Critical when owning any type of company or business.
Rare: Not necessarily because it is a personality trait.
Inimitable: Cannot be learned, it is something you either have or you don't.
Non-Substitutable: There are not many qualities that could replace or make up for this trait.

2. Networking: I am a great communicator and consider myself to be someone who is easy to talk to.
Valuable: Building a substantial clientele.
Rare: Not entirely rare as I think it comes naturally to many people but, it can definitely be learned with practice.
Inimitable: Can get better with practice but, in most cases, it is a character trait that people possess.
Non-Substitutable: Again, there are not many qualities that could replace or make up for this trait.

3. Quick learner: I can pick up on almost anything very quickly.
Valuable: Will help with any project or business venture I plan for the company.
Rare: Not exactly rare because people tend to pick up on things quickly when they need to.
Inimitable: This skill is hardly inimitable.
Non-Substitutable: Different employees with different strong suits could pick up where others lack.

4. Local produce: I know and have been in contact with many local produce and food companies.
Valuable: Helps with building connections between different companies that sell different products.
Rare: Can sometimes be hard to find these businesses and ensure that what they are selling is of good quality.
Inimitable: Pretty inimitable because there are dozens of these types of companies in the area.
Non-Substitutable: Many of these types of produce companies exist.

5. How to start a company: I have witnessed, first-hand, a close friend of mine build a company fro the ground up.
Valuable: Will help me to do the same and mirror their steps and procedures.
Rare: Not many people have or know how to do this.
Inimitable: Thousands of people start businesses but not many have witnessed it from start to finish.
Non-Substitutable: Would be hard to substitute this as I do not know how else I would have gained the knowledge.

6. Independent: For as long as I can remember, I have always been a very independent person.
Valuable: Will help me lead an entire company and team all on my own.
Rare: Not exactly rare because everyone is independent in their own way.
Inimitable: Definitely inimitable because, again, we are all uniquely independent.
Non-Substitutable: Other qualities could make up for a lack of independence.

7. Customer service: I was previously employed in the customer service industry for a couple of years.
Valuable: Helps with developing a career in general while creating new products and coming up with new ideas.
Rare: Millions of people have experience working in the customer service industry.
Inimitable: Not exactly inimitable because everyone is on an equal playing field.
Non-Substitutable: Employees are easily replaceable.

8. Accounting: My parents work in accounting.
Valuable: I have witnessed and gained financial knowledge just by listening and being exposed to good financial decisions.
Rare: In general, people do not speak with financial advisors for any specific purpose.
Inimitable: People do have access to financial advisors and can get their monetary assets in line if need be.
Non-Substitutable: They are not hard to find or get in contact with.

9. Personable: I enjoy creating and developing content across all platforms.
Valuable: Will help building a social network and following.
Rare: Those who are good in business usually have people skills across the board.
Inimitable: You can create a team or group who deals with the communications side of a business.
Non-Substitutable: Hire employees who consider themselves a 'people person.'

10. Fast food industry: I know people who have worked for fast food companies and even someone who managed one.
Valuable: Helps me gain insight into how these businesses operate.
Rare: Most people do not know someone who has worked for a fast-food chain.
Inimitable: Fairly inimitable because for the same reason.
Non-Substitutable: It is difficult to actually get to know about the operations of these restaurants.

I definitely believe that my top resource is networking. In today's world, networking is what keeps a business from crumbling. Between social media and technological advancements, networking with a specific audience or clientele is quick and easy. With just the touch of a button, you can share anything from daily specials to hours of operation. Networking is critical.

20A - Growing Your Social Capital

Domain Expert: Sydney Gallagher
Sydney Gallagher is a University of Florida student. She is vegetarian and has been for about eight years now. Sydney has worked for and been involved with many organic eateries and genuinely values eating fresh, organic meals on a day-to-day basis. I went to high school with Sydney and have known her for many years so I wanted to speak with her about my business venture because I know she is passionate about nutritious foods. This person in my network will enhance my ability to know exactly what fruits and vegetables must be made fresh every single day in addition to what vegetarian meals are crowd favorites. If I were to go forth with my business idea, I would be sure to bring her on board.

Market Expert: Charlie Wilson
Charlie is the owner of Date & Thyme; a natural foods market and organic cafe located in the heart of old town Key West, Florida. Due to personal health challenges, Charlie began immersing herself into the world of natural foods at a very young age. She moved to New York in her twenties where she studied at the Natural Gourmet Institute for Health and Culinary Arts while also gaining experience in likeminded restaurants. I decided to reach out to Charlie because her business, which I am a huge fan of, is stationed in my hometown, and just blocks from my house. She was very happy to speak with me about my possible business idea and gave me great insight into what running a restaurant or eatery of this type is all about.

Industry Supplier: John Steyer
John, better known as Farmer John, is a local Gainesville farmer who sells his freshly-grown, leafy greens every Wednesday at the Union Street Farmer's Market. He is 80 years old and has been sitting in the same spot, selling the same goods for 50 years. John speaks very passionately about farming and has even said that he would choose farming over career advancement any day. He is a strong advocate for local farmers and encourages everyone to ditch the grocery store and buy local produce. I have witnessed this passion of his myself, as I am an avid visitor of the weekly farmer's market. In going into the freshly-made, organic meal world, I would definitely keep John as one of my greatest inspirations and go-to people for inspiration.

This assignment was definitely much harder and time-oriented than majority of previous ones and though I did struggle a bit, it gave me great insight into the skeleton of building a business of this kind from the ground up. I think expanding your network in any field is beneficial and you will only gain from it because it will only help your business, not hinder it. Though this assignment was similar to previous networking assignments I have done, it was different in that I wanted to gain perspectives and ideas that I have never thought of or considered. Moving forward, I will seek further opinions and thoughts of those whose values align with those of my business in order to make it the best it can be.

19A - Idea Napkin No. 2

1. You.
My name is Brooke Atwell and I am a junior Public Relations major with an outside concentration in Business Administration at the University of Florida. I was born and raised in Key West, Florida and am still lucky enough to call the little island my home. From as far back as I can remember, I have always had passion for fashion and beauty. I knew early-on that I wanted to incorporate all aspects of it into my future career and, one day, I hope to work in the realm of high-fashion public relations. I plan to use all of the entrepreneurial skills I learn throughout this course, including my business venture, to enhance my overall skill-set and further develop my knowledge in the field.

2. What are you offering to customers?
My service will offer healthy, grab-and-go meals and snacks for the students and staff on the University of Florida campus. It will give those who value eating a nutritious diet the opportunity to keep up with this habit while carrying out their daily campus activities. These services will be offered Monday through Friday from 7 AM to 10 PM and will provide meals for breakfast, lunch and dinner. Because many students, and even staff members, do not have the time to visit the grocery store on a weekly basis, this will give them the opportunity to continue eating healthy meals while maintaining their busy schedules.

3. Who are you offering it to?
The target audience of my service is anyone and everyone on the University of Florida campus. It will specifically be aimed and used by those individuals who value and incorporate a healthy, well-rounded diet in their day-to-day life. Students and staff members on the UF campus are all busy with classes, clubs, jobs, greek life, etc. and my service will cutout the added bullet on their checklist of cooking meals when they simply do not have the time. At the same token, these meals will be offered at a very affordable price as the aspect of a college budget will always be taken into consideration with pricing.

4. Why do they care?
People will pay for this service because it is a convenient way to continue with their healthy habits while cutting out one of the hassles of making sure that happens. This is valuable to them because it will allow UF students and staff to quickly purchase nutritious meals and snacks without breaking the bank, leaving campus or sacrificing their healthy habits. It is the perfect, happy medium between convenient and valuable.

5. What are your core competencies?
From word-of-mouth and simply being a UF student, I have come to realize that there is not a place on the University of Florida campus that sells or provides healthy meals - not snacks or smoothies, meals. There are many fast-food spots filled with chicken fingers and fresh fries, but not a place that offers grilled chicken and green beans or hearty, flavorful soups. My business would offer these meals, that of which would be made fresh everyday, without jacking up the price.

I strongly believe that these five elements fit together perfectly. After evaluating the pros and cons of the entire business venture, I have come to the conclusion that the good outweighs the bad. Some students and staff members might pack their own meals or be on a restrictive budget, but I think the population of those who do not/are not is far more vast. Between my service being quick, convenient, affordable and valuable it is hard for me to believe that it would not be successful. To add to that, if the business grew popular, it could possibly expand to other university and college campuses.

My two main points that I took from my feedback were aspects of the location of the service on campus and how to ensure to customers that they are getting the best bang for their buck. I also had these same worries going into this business venture but through careful research and student feedback, I am certain there are solutions. I would locate the food joint wherever the heaviest foot traffic is, perhaps somewhere near Turlington or Plaza of the Americas. I would also ensure the food's quality and affordability by creating a social media account where daily deals and specials would be announced as well as posting it around campus and the restaurant itself.

18A - Create a Customer Avatar

My service and future product will be aimed at college or university students between the ages of 18 and 24, specifically those attending the University of Florida. My avatar lives in a student housing complex in Gainesville, Florida near sorority row. She is a 20-year-old sophomore at UF. In addition to being a full-time student, she is also a volunteer tutor at Marston Science Library three days a week. She enjoys reading and working out at the local Pure Barre and Orange Theory Fitness in her spare time. Eating a healthy, well-rounded diet is something that she values and takes seriously. Due to her strict workout regime, being active and fit is something that is also very important to her. Because she is constantly busy with school and volunteering, she rarely, if ever, has time to swing by the grocery store or cook three meals a day, seven days a week. Though her parents do give her a weekly allowance for food and other activities, she tries her best to stick to a tight budget and keep control of her finances.

I have a lot in common with my avatar, as we are pretty similar in almost every way. Because this service or future product would be pitched at college students in general, I was able to relate my personal likes, dislikes, values, and hobbies as University of Florida student to my avatars. I thought of this idea because I strongly believe it is something that a majority of students care about, but do not have accessibility to.

15A - Figuring Our Buyer Behavior No. 2

After conducting my interviews, I found that the majority of my target segment conducts their pickings through Yelp, Gainesville Word-of-Mouth and various social media platforms. Though they do rely on their tried and true food spots to act as stepping stones when it comes to trying new places, they are willing to branch out into cuisines they are not familiar with. When it comes to price, three out of the five interviewees said price was not a big concern to them, as they said they are willing to pay the adequate amount of money for quality food. Piggybacking off of that, all five said they quality played a huge role in determining where they are willing to eat at. Style was not necessarily a problem. Two of the interviewees were vegetarian and, as long as they do not veer from that, they did not mind trying new styles of food.

My audience also said they are more likely to buy in a store, because it assures a certain level of quality. My food service provides easily accessible meals loaded with nutrients so that you do not have to go to the grocery store and make these types of meals at home. In regards to purchase, each interviewee said they did not have preference; they are comfortable paying by both cash and card. Though all of their parents do provide the majority of their finances, two do have part time jobs and use the paychecks they earn as "spending money," meaning that is the money they use when eating out.

What matters most to my interviewees when they think back on the 'rightness' of then purchase, is that they received a good quality meal that makes them feel full and satisfied. They stated they determine this by how tasty the food is and how bloated it makes them when they are finished eating. A bad purchase would constitute as receiving a meal with ingredients that are not noticeably fresh and if the food made them even the slightest bit sick.

Each person I interviewed definitely had certain expectations and standards that must be met when it came to the foods they eat. They all agreed that a food join, like mine, is something that they would take advantage of and spend their money on if it means they are receiving a satisfying product. That being said, I believe should consider the pricing difference between completely fresh foods and those that are more processed moving forward.

14A - Halfway Reflection

1. Tenaciousness is a competency. What are the behaviors you have used (or developed) to keep up with the requirements for this course?

This course has definitely tested by knowledge. Because it is an online course, I enjoy how I can make my own schedule regarding when to watch lectures and complete the weekly assignments. Professor Pryor is a very engaging speaker and does a great job at keeping the material fun and interesting. Within these last few weeks, I feel I have definitely gotten better at developing my entrepreneurial intelligence. Though difficult at times, each week I am learning how to train my brain into thinking like an entrepreneur and build a new idea off of a prior one. That being said, I am eager and excited to continue with this course and further enhance the quality of my entrepreneurial skill set to see where I can take my business opportunity.

2. Tenaciousness is also about attitude. Talk about a moment of two where you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

There have definitely been a few moments within these last two months where I have felt like giving up. Some of the concepts and ideas have seemed to farfetched that I felt like I would never be able to grasp them, much less build off of them. This was particularly present within the first couple of weeks because I have never really exercised an entrepreneurial mindset, so I was very discouraged. However, I do feel that I have learned a lot and become tenacious. The weekly objectives almost come naturally to me now and rarely struggle with completing assignments in a thorough manner. I hope to continue with this progress and build a business opportunity that I am proud of.

3. Three tips. What are three tips you would offer next semester's students about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?

• Think about and develop a business idea you are truly passionate about.
• Read the assignments before watching the lectures. This will help you apply the key points Professor Pryor highlights to your work.
• Take into consideration the comments your peers leave on your work.

13A - Reading Reflection No. 1

For this assignment, I chose to read The Wright Brothers by David McCullough...

1. You read about an entrepreneur:

• What surprised you the most?
• What surprised me the most was how both Wilbur and Oliver Wright had such expansive interests. Their knowledge and passion for architecture in addition to their reflections about the paintings at the Louvre was very unexpected.
• What about the entrepreneur did you most admire?
• I admired the Wrights' drive for creating sometime unheard of. They really studied and were passionate about their research on how birds use their wings to fly in order to build an invention.
•  What about the entrepreneur did you least admire?
• I did not admire how the brothers' theories were not particularly tested in a safe environment. Every time they tested something, they risked hurting themselves just to see if it would work, with complete disregard for how it could effect their well-being.
• Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
• Because their design process was so detailed and extensive, the entrepreneurs made mistakes but they learned from them; great attitude to have in an entrepreneurial field. 

2. What competencies did you notice that the entrepreneur exhibited?

• I noticed how well the Wright brothers worked together. I have a sibling so I know how hard it is to join forces and work in unison. Wilbur was more of the brains of the operation while Orville handled the mechanics, which was helpful in the long run because they were able to apply and combine their individual strengths throughout their operation. 

3. Identifying at least one part of the reading that was confusing to you?

• No part of the book was necessarily confusing to me. I was more so shocked by how the brothers came up with their innovative idea by just reading books.

4. If you were able to ask two questions to the entrepreneur, what would you ask? Why?

• What was the most challenging part of the design and construction process?
• Have either of you had any other entrepreneurial ideas that would like to carry out?

5. For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

• I think the entrepreneurs opinion on hard work is to push the limits and challenge the impossible. I have always been a go-getter so I do agree with this. I don't think anyone should ever let nay-sayers or negativity effect their goals. 

12A - Figuring Out Buyer Behavior No. 1

Segment: The segment I have chosen to target are students and faculty members on the University of Florida campus. I chose to focus on this segment because, as a student at UF, I believe they are the ones who struggle the most with eating healthy on a budget. I chose the UF campus due to the fact that it is where I go to school and I know firsthand about the available restaurants, both fast-food and sit-down.

3 people to interview:

• UF freshman 
• UF professor 
• UF police officer 

Awareness & information:

• Throughout my interview process, I found that these three people had a common denominator in regards to not having time to buy and prep healthy meals for the week. Though they all felt breakfast was not an issue, as they all wake up relatively early 7 days a week and make their breakfast at home. However, complications arise when it comes to lunch and dinner. The freshman student said majority of her classes are online but she regularly goes to the library during the day to get her work done. She said she does try to prep her lunches but sometimes doesn't get around to it. To add to that, she is a vegetarian and feels there are not a lot of filling meal options on campus. The professor also said he does his best to prep both lunch and dinner as he teaches a night class three days a week. He is very active and prefers to eat as healthy as possible, but may or may not have time to prepare his meals accordingly. The police officer said he and some other officers usually prepare their lunches depending on their shifts and take healthy eating very seriously. He said a place in the center of campus, where he is often stationed, would be extremely convenient. After conducting these interviews, it is clear that a common issue was not having the time to prepare the healthy meals that they would prefer to eat. Due to their constant involvement on campus, it is evident that a place where healthy meals are offered in addition to it being located in a closer proximity would be extremely useful and handy. 

Conclusion
In conclusion, the targeted segment is very much aware of their unmet need. Though there are loop hols to where they could avoid this, more often than not they find themselves dissatisfied. They do feel that there are solutions to this issue, but they do not fulfill their need entirely.

11A - Idea Napkin No. 1

1. My name is Brooke Atwell and I am a public relations student with an outside concentration in business administration at the University of Florida. I was born and raised in Key West, Florida where I am considered a fifth generation "conch" - a tropical marine mollusk which locals identify themselves as. That being said, I enjoy anything on the water, in the sun and doing it all with my family and friends. From as far back as I can remember, I have always had a love for all things fashion and beauty. My future career goals and aspirations are reflective of this as I envision myself working in high-fashion public relations in New York City. I have gained some background experience due to my work with the national College Fashionista community and a past internship with the marketing and public relations department of Historic Tours of America. I plan to develop my entrepreneurial intelligence throughout this course in order to further enhance my skill set with the business realm of public relations. I think my business idea would have to be properly developed and marketed to where the relationship between the customer and the business itself is strong and trustworthy, which will make for an overall better, more enjoyable experience.

2. My service would offer an plethora of healthy meals - for breakfast, lunch and dinner - at all hours of the day in a quick, well-rounded way. This restaurant, or grab-and-go, would be located on or near the University of Florida campus so students and faculty would be able to pick up a nutritious and delicious meal throughout their busy day. I am solving the unmet need of the lack of wholesome meals available on campus for those who wish to maintain their healthy eating but don't have time to do so on their own time.

3. The targeted audience for this service are students and faculty members of the University of Florida, specifically those who make healthy eating one of their top priorities. My business, dubbed "The Hearty Gator," would also offer both vegetarian and vegan meals in order to broaden the spectrum of customers by offering meals to a variety of food audiences.

4. I strongly believe customers will pay for my service because, in most cases, everyone tries to eat healthy, but the availability to do so is not always easy. As a college student, eating healthy can be challenging considering their budget and time restraints. However, if there is a place for them that is both close and affordable, they would not have to worry about these concerns.

5. As far as I know, there is not a restaurant-style place on the University of Florida campus that offers well-rounded healthy meals at all hours of the day. Though there are a few smoothie and sandwich shops scattered throughout, there is not a place that offers versatile, hearty meals that will keep students satisfied and full that doesn't break the bank.

I definitely think all of these five elements work great together. My business proposal is very targeted and clear as to who I plan to reach out to and by which means this will be accomplished. In addition, I have little to no competition because there is not a place in the area I have selected that offers a similar service. The weaker or out-of-joint part would be students or faulty members who bring their own food to school or those who do not prefer to eat healthy.

10A - Elevator Pitch No. 1

This is my elevator pitch for my proposed business plan: The Hearty Gator

9A - Testing the Hypothesis, Part 2

Interview Summaries:

1. Interview 1: Sorority member

• Feels she would not use a healthy grab & go type of restaurant because she eats almost every meal at her sorority house. She also takes meals to-go during dining hours so she has additional food at home to snack on. Feel it would be a waste of money to buy healthy food on/around campus when she doesn't need to because her sorority provides well-rounded, healthy meals every day.

2. Interview 2: Graduate student

• Is consistent about grocery shopping and cooking at home every week. Does not have time or money to constantly be eating out, regardless of the cost. Though he does eat relatively healthy, he does not find it crucial to maintain a strictly healthy diet because he has never had an issue without doing so.

3. Interview 3: Student who is vegetarian

• Has been a vegetarian for eleven years now and hardly ever eats out. Also has a small, backyard garden of her own where she grows fresh vegetables and uses them to cook almost every meal. Cooks a variety of vegetarian meals that she has mastered over the years and enjoys doing so. Therefore a healthy express restaurant, no matter how near or far, would not be beneficial to her.

4. Interview 4: Uber Eats guru

• Uses Uber Eats for nearly every meal, every day. Says he only eats about two meals a day, sometimes only one, because he isn't very hungry. Enjoys fast food and eating out but doesn't like to make the commute to pick it up or eat at the restaurant. Does not most healthy foods and would hardly ever go to an express type of restaurant with such options.

5. Interview 5: Mother

• Makes weekly grocery store trips to cook three meals a day for her two kids. Does try to ensure they get as much nutrients as possible and feels gratitude knowing her kids are getting a home cooked meal. Lives far away from the University of Florida campus and would never even think to get a meal from a restaurant on campus. 

8A - Solving The Problem

Eating a healthy, well-balanced diet is far easier said than done and every one, college students in particular, find it hard to do just that. This such hectic schedules and prior commitments, not every college student has time to head to the grocery store and stock up with fresh fruits and vegetables for their upcoming week. That being said, I believe it is both a great and profitable idea to have a place on and near a college campus where students and faculty to pick up or eat in at a healthy restaurant/grocery store.

A healthy food grab-and-go would be of great use to this specific demographic. As many people around a college campus are constantly on the go with class, meetings, work, etc. An affordable and easily accessible place like this will give them the opportunity to meat a healthy meal - whether it be breakfast, lunch, or dinner - at any time throughout their busy day. They will be able to maintain the healthy lifestyle that many of us are constantly yearning for without breaking their bank account.

7A - Testing the Hypothesis, Part 1

Opportunity: A healthy meal plan for college students who are looking to better their eating habits without breaking the bank.

The Who: College students across the nation.

The What: Many college students find themselves eating out over cooking due to difficulties with class schedules, jobs, or studying. After as while, these habits begin to take a tole on, not only their bank accounts, but their ability to eat healthy around the clock.

The Why: College students are unable to maintain healthy eating habits throughout their day-to-day activities because conflicting schedules or commitments.

Testing the Who: Who would most likely see the advantage of this? As a college student myself, I personally feel that they are the demographic who are looking for an opportunity of this kind and will benefit from it immensely. That being said, professors and those who work at a university or college might also be interested in this opportunity because with their hectic schedules, they are unable to cook at the end of a busy day or meal prep for the upcoming week.

Testing the What: Is this a problem for everyone or just a handful of people? Every single college student is probably not going to be interested in eating healthy and don't necessarily see the benefits in doing so. Some might not have a problem with setting up their weekly meal prep and others do actually have the time to cook at home for every meal.

Testing the Why: Why would this be a useful opportunity? It is a very common excuse for students of our age to put the blame of our poor eating habits on the fact that we simply do not have enough time in the day to eat a healthy meal for breakfast, lunch, and dinner; plus the expense of doing so. Though not every one of them feels this way, a vast majority of college students do and would make use of a healthy meal prep/plan restaurant/grocery store both on and off campus that is both affordable and easily accessible.

Interviews: Throughout my interview process, I found that most students of all ages with various financial budgets and health conditions would use and healthy meal prep restaurant or grab-and-go. Both a freshman I interviewed explained to me how she is still trying to figure out how she can manage a healthy eating habit while on campus, as many restaurants do have healthy options but few and devoted to completely healthy alternatives, not including smoothies or acai bowls. A junior, male body builder also said he would really appreciate and find use in a spot both on and off campus where he can quickly pick up lunches filled with protein for the week. He explained that is the one time of day where he finds himself in a rut trying to keep track of and maintain his calorie intake while going to and from class as well as the gym. In addition, a sophomore expressed how she has recently decided to go vegan, a demanding yet specific practice of eating, and how thought she prefers to cook her own meals, when she can't she would like to have a go-to place on campus where there is a variety of options to choose from that coincide with a vegan diet. All three of these students also made it clear that they work for their money or they are given an allowance for the month by their parents and being able to get a quality, healthy meal for a reasonable price is definitely something they would spend their money on. On a different note, a professor stated how she lives rather far from campus, with a morning commute of about 30 to 45 minutes as she does not have time to prepare herself lunch in the mornings and would greatly appreciate a healthy meal pick-up spot she can walk to on her breaks. Another professor also said that he lives near campus, but prefers to park a few blocks away to get some morning steps in and would like to be abel to pick up a smoothie or salad for the day along the way. Although diverse, each interviewee was clear in their opinions that having a healthy meal plan restaurant/grab-and-go in the university vicinity would be a great asset to their daily meal intake.

Summary: I definitely believe that these interviews gave me great insight into the diverse demographic of college students on the University of Florida campus who value healthy eating and would make great use out of a spot on or around campus where they can do so. The various students as well as professors expressed their desire to eat healthy meals throughout their day if it was more accessible. Due to the number of fast-food restaurants on campus that are quick and guilty pleasures, they felt that they began to settle for what was easiest. We are all busy with classes, studying, work, fitness, greek life, anything really and eating a healthy meal without spending a fortune should be a more attainable opportunity. For those reasons, I truly believe that a healthy eating spot where college students, and even employees, can go, grab a lunch pack, and head to their next class is a great entrepreneurship opportunity.

6A - Identifying Opportunities in Economic & Regulatory Trends

Economic Trends
Embracing An "I Want It Now" Mentality
a) https://www.forbes.com/sites/stephaniedenning/2018/12/27/2019-business-trends-executives-need-to-consider/#4d6ecec5229e
b) An opportunity exists here for companies of all types to develop innovative ways to interact with their specified audience in a more immediate manner. With technology constantly evolving, smart phones, social media and apps are a great way for both small and large businesses to take advantage of this.
c) Customers of any business are bound to take advantage of this opportunity because they will want to embrace the mentality where they can click a button do things like express ship clothes or order food for delivery.
d) Obstacles one might experience with this opportunity is that big name businesses might already have a similar type of convenience but if local businesses do the same to exploit their services, people in the area would be more prone to use their services because it is something they are more familiar with.
Why? I feel that is opportunity a beneficial one because, as college students, we love nothing more than to get what we want - whether it be food, an Uber or into a bar - as fast as possible. Therefore, anyone in any town or city will want to be able to get their favorite local pizza or make a reservation in the same manner.

Getting Woke - Redefining How Consumers View Business
a) https://www.forbes.com/sites/stephaniedenning/2018/12/27/2019-business-trends-executives-need-to-consider/#4d6ecec5229e
b) An opportunity exists here for businesses to attract more of their consumers and customers by expressing their values and standards in any way, shape or form. By signaling their merits, they are expressing their commitments to their craft which will build a more substantial relationship with their audience to gain further trust.
c) Any customer to a store, restaurant, organization, etc. will take advantage of this opportunity. They will notice what the seller or producer views as important in their production process and feel that they are getting the best service possible, based on their personal beliefs.
d) Obstacles with this opportunity are that businesses could very well lie about their values or bend the truth about them in order to try and gain more consumers. However, getting certified with different verifications will help avoid this and further exploit their services.
Why? This is a beneficial opportunity because "fake news" is constantly being thrown up everywhere we turn and it is important for people to know that, when they are spending money on a product or service, they are getting the best product.

Regulatory Trends
Minimum Wage Increases
a) https://www.thesimpledollar.com/four-economic-trends-that-will-impact-you-this-year/
b) With 19 states across the country increasing their minimum wage on January 1, an opportunity exists here for more people to join the workforce and make a more substantial amount of money to support themselves.
c) High school workers or a single mother supporting her children will appreciate and definitely benefit this spike because they will be making more money that will go toward their ability to get a college education or better their living conditions.
d) A huge obstacle that comes along with this is that the difference between higher-paid workers and lower-paid workers will be even higher. Due to the benefits that minimum wage workers will be receiving, exploiting this to other states should not be difficult as they should also want their residents to be better off because of the pay bump.
Why? Again, as a college student, I feel that this is an extremely beneficial trend. Students working jobs in those selected states while taking classes who might have to pay for their rent or car insurance will hands down appreciate and gain from this transition.

Privacy Regulations
a) https://www.benefitspro.com/2018/01/10/top-10-regulatory-issues-for-small-businesses-in-2/?slreturn=20190025180825
b) This opportunity has come about because privacy has become a huge concern for everyone with social media. People are constantly sharing where they are, who they're with and what they're doing on the internet. Public awareness, and even state regulations have tackled into the issues on this both on and offline.
c) Everyone from businesses to individual citizens can benefit from their in order to improve their confidentiality and safety. They will be able to keep certain information under lock without the worry of outsiders invading it.
d) People hold their privacy to a high standard, therefore I think it is easy to exploit because they want to make sure they are safe. Businesses and individuals will pay however much they need to if it means that their privacy is upheld.
Why? As I said, with social media at the forefront of our every day lives, we are constantly questioning whether our privacy is legitimate or not. Although certain regulations do protect people to a certain extent, the need for a higher, more secure level of privacy is necessary.

5A - Identifying Local Opportunities

1. Brink: St. Petersburg controversial 50-story condo tower? 'That's what downtowns are for.'

• This news article is about a potential 50-story skyscraper that will be built in the downtown St. Pete area. 
• Those living in this area are against a skyscraper of this height being built, as they think it is absurd. They feel it will ruin the small, homey feel that exists in the area by turning into a big city with skyscrapers. Although these speculations still stand, the exact height of the probable building has yet to be determined.
• The problem lies within the views of the downtown St. Pete area being obstructed by a skyscraper which, if approved, will most likely lead additional ones being built. 
• That being said, the developers and the citizens of downtown St. Pete have the problem.

2. Tampa Electric's Big Bend changes face increased opposition

• This news article is about the increased resistance Tampa Electric Co. is facing regarding its plan to convert a coal-powered unit to natural gas.
• At a Hillsborough County Commission meeting, members of the public and various environmental groups expressed their concerns with the plan's cost as well as its health and environmental impacts.
• The problem is that many advocates of the environment strongly believe that renewable resources, like solar energy, would be a better alternative.
• Tampa Electric Co. and Hillsborough County have the problem.

3. Internet buying is killing the malls, reminding some shoppers that malls killed the downtown

• With a spike in internet shopping in recent years, many malls and shopping districts in the Tampa Bay have been forced to be shut down.
• Tampa, St. Petersburg and Clearwater each had a plethora of retail stores, movie theaters and restaurants in its downtown areas that brought it masses of people from the early through the mid-1990s. It was a place where locals would see familiar faces and employees knew regular visitors by their name. 
• The problem is that many of these household name spots have had no choice but to shutdown because they were not making a profit due to the lack of customers; customers have transitioned to online shopping. 
• Owners of these stores and restaurants have the problem.

4. Sales of Tampa Bay homes in December

• Prices of single-family home skyrocketed in the month of December causing sales to plunge - something that is partially due to higher interest rates seen throughout 2018.
• Statewide sales of single-family homes saw a 10 percent decrease and nationwide sales also saw a 10.3 percent. The housing market in the Tampa Bay area reflects these statistics as prices for a basic three-bedroom, three-bathroom home were up anywhere from 4 to 6 percent. 
• The problem is that people cannot afford suitable homes because of the increased price. The supply of available homes has inched up, but that does no good if no one will purchase one.
• Realtors and potential home buyers have the problem.

5. Holland America drops Tampa as cruise ship port, but maybe not forever

• Following the month of April, Holland America is dropping Port Tampa Bay as a cruise ship launch point though it might not be permanent.
• Several of Holland America's cruise ships are moving to new itineraries. The cruise ship line only carries about 50,000 of the one-million plus passengers traveling out of Port Tampa Bay, so the company has decided to list no sailings from the port. However, the port remains in contact with Holland America to potentially come back in the future.
• The problem is that Holland America was one of four cruise ship lines that traveled out the port. This could decrease the port's business rapidly if it does not do well with the cruise lines it continues to dock.
• Port Tampa Bay has the problem.

3A - Your Entrepreneurship Story

The one entrepreneurship experience that I stuck out in my mind that I have been exposed to was when my dad's family built their own wooden lobster trap boat and began a business in commercial lobster trapping. Although I was not born when the boat was built, as my dad was only 6 years old (the youngest out of his two brothers) when it was, the boat has lasted over 40 years in the business. My dad has worked on the boat all his life. The boat is put on land during the summer to be repaired and repainted for the upcoming season starting in September. Season lasts throughout the fall and winter months. He takes out hundreds of traps during season and goes to pull them every other week. Although actual lobster season is only a few months long, my dad works year-round making wooden lobster traps almost every day after his day job for the following year. His weekends are devoted to either being at the boat yard or going out on the boat to pull traps. He loves the business because we has grown up on it and a great perk is that we always seem to have an unlimited supply of fresh lobster at my house.

In taking ENT3003, I am looking to build my entrepreneurship skills as much as I possibly can. Business is my concentration, as I am a public relations major in the College of Journalism and Communications, looking to work specifically in entertainment or high fashion. I think that this class will act as a great asset under my belt in thinking of bigger and better concepts and actually being able to carry them out in a professional manner. I am looking forward to building on my ideas and learning how to effectively set them in motion.

2A - Bug List

1. Turlington Tablers
Walking through Turlington in between classes and being stopped by organizations about joining their club or team. Although I understand their motive to have as many people be informed about the organization, it can be frustrating while walking to class in a time crunch. Turlington is located in the heart of campus where there is heavy foot traffic by students, making it an ideal place for these tablers to recruit new members. However, many students are walking through as fast as they can in order to make it to class and don't have the time to be stopped along the way.

2. Lacking of Parking
With the University of Florida having such a large student body, the surrounding areas are highly congested with housing and apartment complexes. Parking within these areas is extremely scarce and can be a difficult task for any one who does not live nearby. Residents themselves already have a hard time if they do not pay for a parking spot from their complex and there is little to no street parking, therefore making it twice as difficult for guests or nonresidents to find a parking space.

3. Midtown Lines
Lines at midtown are always jam packed. With such a large number of students attending the university and only a handful of bars and restaurants in the area, huge lines of people waiting to get in are present on almost every day of the week. This is an annoyance for us as students because we do not want to have to wait an hour (sometimes two) to get in to a bar on Friday night, and the added irritation of those cutting the line does not help.

4. Scooter Parking
Mopeds and scooters are a popular means of transportation throughout the university area. Many students use them to carry out their day-to-day activities like going to class or running errands. With that, the demand for parking is always high. Although it is easier to park a scooter than a car, the scooter parking that is available is constantly full or overcrowded. This will then cause some scooters to park in spaces meant for cars or areas that aren't meant for parking in general.

5. 13th Street Publix
The Publix located across from The Standard, next to Piesanos is definitely a convenience due to its location but also an inconvenience for its poorly designed and small parking lot. Cars are constantly having to wait for others to pull out and leave, creating a line of cars behind them to have to do the same. Workers also have to park in the lot because they are unable to do so across the street or in the surrounding lots, leaving fewer spots available for customers themselves.

6. Grill Pans
Because many apartment complexes do not allow outdoor grills for cooking purposes on property, residence have to use grill pans if they wish to cook as if it were a grill. Many of these grill pans are hard to clean, leaving a crusty, burnt residue on the surface that sticks. When reusing the grill pan,  the residue burns and creates a smoke cloud that fills up the entire apartment. This is extremely frustrating because we have to open up every window and turn on every fan just to cook a steak.

7. Winged Eyeliner
Although trendy, creating a winged eyeliner look is easier said than done. Liquid eyeliner is challenging to maneuver on your eyelid in general, but creating a "wing" is twice as difficult. In many cases, the wing on one eye is too long, short, thick or thin than the one on your other eye. A lot of the time, you'll find yourself having to do it over and over again until you get them as close to matching as possible.

8. TSA Lines
TSA is safety measure taken by all airports and although we all appreciate its precautionary purpose, the lines that they create can be irritating. Airports can be a stressful, crowded place in general, and waiting in what seems to always be a never ending line at TSA adds to the distress. These lines come about because some people move slower than others and officers sometimes have to perform extra tests on those who set off an alarm or they feel need an added check, causing others to miss their flight.

9. Slow Walkers
I consider myself an extremely fast walker, whether I'm browsing the mall or trying to get to class on time. Many people on the other hand are the opposite and seem to walk with no purpose of getting somewhere. This frustrates me every single day because I am constantly having to walk around people everywhere I go. In some cases, they don't move or the take up the entire walkway making it even harder to get to where I need to go in the brisk manner that I walk.

10. Candle Wicks
I am an avid candle burner and a lot of the time the White Barn 3-wick candles I love do not completely burn toward the end of its use. If you do not cut each wick down after each use, you will find yourself with a lot of candle wax left to burn but no wicks to burn it with. This could be a result of a mishap in the production of these candles or from using improper ingredients within the production process.

11. Dragging Feet
One of my biggest pet peeves is when people drag their feet while walking. Like I said, I am an extremely fast walker and, nine times out of ten, people who walk slow often drag their feet as well. The sound of shoes dragging across the ground is something that always catches my attention and has always made my skin crawl. People do this out of laziness or aren't even aware that they do it in general and they would probably walk a lot quicker if they just picked up their feet and walked at a normal pace.

12. People Who Stand Close to You in Line
Another one of my biggest pet peeves is when people stand extremely close to you while waiting in line. I don't consider myself someone who has claustrophobia, but it is really annoying when you are waiting in line and the person behind you is practically standing on top of you. Standing that close to someone is not going to make the line move any faster or change their spot in the line, so there's simply no need to stand that close to the person in front of or behind you. People tend to do this just so they feel further along in the line, when really they are in the same place they've been in.

13. The Price of Feminine Products
Feminine products are something that will never not be in demand. Women don't have the choice but to use them throughout our entire lives. Products such as tampons and pads are rather expensive and can cause an issue for women on a tight budget because they do not have the choice but to purchase them in their times of need. Companies that make and distribute these products know that they are a necessity for us as women, and I feel they mark up the prices for that very reason.

14. Loud Chewers
Often times, people who chew loudly do not realize that they do. They smack their food in their mouth and don't even know that those around them can hear it and are effected by it. I feel that it is something people are not aware of until someone points it out and only then will they stop for the time being. It's probably a habit that can be broken but definitely something that people catch on to easily.

15. Matching Makeup Colors
This is something that almost always poses as an annoyance for those who wear makeup. Matching a face foundation color to your skin, as close as possible, can be quite time consuming. There are hundreds of brands that use different formulas for each skin type. Sometimes they match your skin color but not your skin type and other times it is the opposite. This can also be even more difficult when your skin is sun burnt or more tan at certain times because then you will need an entirely different color to match temporarily.

16. Smoking Inside 
With e-cigarettes being such a popular commodity in recent years, smoking inside has become something that is acceptable in many restaurants, bars and clubs. This can really irritate people who do not smoke and can even make them sick. In some cases, those who do smoke inside are not necessarily considerate of those who do not and will smoke wherever and whenever they want. Many people will even leave wherever they're at if this is taking place.

17. Spam Emails 
Spam emails really do seem unavoidable. It is extremely annoying that just because you sign up for a promotion when shopping or for a coupon code, that you get spam emails from people you don't know about things you do want. You'll have to spend a decent amount of time afterward deleting these messages that roll into your inbox day after day. This is a very easy way for companies and brands to display advertisement but nine times out of ten, the people receiving them don't even read any of it and just click delete.

18. Cracked Phones
With technology constantly on the rise, phones seem to be cracking easier and easier with just one accidental drop. These days, many phones are touch screen and are very delicate to handle making it almost impossible that, if your drop it, there will be some sort of crack or scratch when you pick it back up. There are hundreds of cases that you can purchase as a preventative measure and I feel a lot of phone companies have taken this into consideration when thinking of newer, more durable phone designs to put on the market in the future.

19. Coughing & Without Covering Your Mouth
Everyone coughs, but coughing without covering your mouth is just gross. It is very easy to simply cough without covering your mouth because we probably all do it when we are not around a group of people. Then when we are around people, we do it without thinking and it's extremely rude because you're spreading germs. Covering your mouth with either your hand or your arm is the easiest way to prevent spreading germs by coughing and those around you will be very appreciative that you did.

20. Talking Over People
This is also on my list of top things that bug me. When someone is talking and someone else interjects loudly and out of nowhere, it is extremely rude and disrespectful. When you do this, you are essentially saying that you do not care about what the other person is saying and you feel that what you are saying is more important. It is much more polite to just let that person finish speaking and then say what you want to or need to afterward. It makes for an overall better, more productive conversation.

I found this assignment to be a lot more difficult than I though it would be. I know I definitely go through my day-to-day life and probably say there are about ten things that annoy me. But, having to think about specific things and then write about why they exist and what makes them a "bug" was difficult to do. This definitely was a reflective assignment for me to do because I found myself having to think back to what others do or just things in general, that are out of my control, that truly bug me.

ENT3003: Test Post

Can't wait to start this class!