Once my service is well-known across the University of Florida campus, I would like to develop an application for my clientele. This app will give users the capability to order a meal that will be ready for them to pick up within minutes, similar to Tapingo. They will be able to choose from a mobile menu and pay by connecting their credit or debit card to the app.
Existing Market Interview:
- Freshman female at UF:
- Suggested getting on social media immediately to not only promote the business, develop its brand so that everyone knows and is excited about it.
- Athlete at UF
- Suggested getting the application running sooner rather than later so that more and more people will purchase meals.
- Professor at UF
- Suggested making sure that campus goers know exactly where the food join would be located and its hours of operation so that they can plan meal pick-up's around their class schedules.
Reflection:
I strongly believe that creating a Tapingo type of application for my restaurant is a really food idea and one that would enhance the quick efficiency of my future business. Students and even staff members are constantly on their phones and electric devices so knowing that they can order some dinner on their way to an 8 PM class with just the touch of a button is extremely valuable to them. There is also the added possibility that my restaurant could be added to the Tapingo application, as I know it is widely used to connect UF students and staff members to many of the other restaurants across campus making it a win win for every one involved.
New Market:
Developing a concept that would allow me to sell meals in local grocery stores. My business concept might also be valuable to grocery goers because instead of buying individual ingredients, they would be able to just pick up an entire meal. Though they would be able to purchase the ingredients I use to mimic the meals I create, they would also have the option to just purchase it all ready made and ready to eat.
New Market Interviews:
- Female, 32, mom in Gainesville
- Suggested targeting smaller grocery stores as opposed to chains because they usually already have some sort of meals prepped in every department.
- Male, 55, car salesman in Gainesville
- Suggested scheduling certain days of the week when certain meals would be sold.
Reflection:
I certainly surprised by the feedback I received from residents of the Gainesville area. They definitely seemed open to the possible idea of having a sort of "meal prep" service in their local grocery stores to make dinners, and even lunches, easy. It was interesting to see how every seems to want to develop healthy eating habits but might not necessity know how or have the time to. My service would make this far less stressful and would give everyone the opportunity to eat a delicious and nutritious meal in a pinch without breaking the bank.
Booke,
ReplyDeleteI think an application is a great idea to start expanding from the UF market. Like some of your interviewees said, it could be helpful for someone who can schedule there meals. This was they will know the food is waiting for them when they have time to eat. This is an healthy alternative.
Brooke,
ReplyDeleteI think the application idea would be a nice touch to your business but there might be a better way to apply this technology without having to go through the struggle of building the app infrastructure from scratch. If you become a distributor on an already present app, like Tapingo, then you can launch your kiosk/restaurant with this function already available. If at another time you still want to develop your own app then that's fine just don't waste an opportunity for revenue because you want to develop your own app first. Also when trying to compete with a company like Tapingo for something like this it would be easier for you to acquire customers if you go on their app first then develop your own. Hope these suggestions are helpful. Other than that I really like the idea and would definitely be a customer if this idea comes to fruition.
Brooke,
ReplyDeleteI think creating an app similar to Tagingo would be a great idea for the shop on the campus. I use Tapingo all the time for my coffee and it saves me so much time! I know you will generate a TON of business from this.