Friday, March 22, 2019

20A - Growing Your Social Capital

Domain Expert: Sydney Gallagher
Sydney Gallagher is a University of Florida student. She is vegetarian and has been for about eight years now. Sydney has worked for and been involved with many organic eateries and genuinely values eating fresh, organic meals on a day-to-day basis. I went to high school with Sydney and have known her for many years so I wanted to speak with her about my business venture because I know she is passionate about nutritious foods. This person in my network will enhance my ability to know exactly what fruits and vegetables must be made fresh every single day in addition to what vegetarian meals are crowd favorites. If I were to go forth with my business idea, I would be sure to bring her on board.

Market Expert: Charlie Wilson
Charlie is the owner of Date & Thyme; a natural foods market and organic cafe located in the heart of old town Key West, Florida. Due to personal health challenges, Charlie began immersing herself into the world of natural foods at a very young age. She moved to New York in her twenties where she studied at the Natural Gourmet Institute for Health and Culinary Arts while also gaining experience in likeminded restaurants. I decided to reach out to Charlie because her business, which I am a huge fan of, is stationed in my hometown, and just blocks from my house. She was very happy to speak with me about my possible business idea and gave me great insight into what running a restaurant or eatery of this type is all about.

Industry Supplier: John Steyer
John, better known as Farmer John, is a local Gainesville farmer who sells his freshly-grown, leafy greens every Wednesday at the Union Street Farmer's Market. He is 80 years old and has been sitting in the same spot, selling the same goods for 50 years. John speaks very passionately about farming and has even said that he would choose farming over career advancement any day. He is a strong advocate for local farmers and encourages everyone to ditch the grocery store and buy local produce. I have witnessed this passion of his myself, as I am an avid visitor of the weekly farmer's market. In going into the freshly-made, organic meal world, I would definitely keep John as one of my greatest inspirations and go-to people for inspiration.

This assignment was definitely much harder and time-oriented than majority of previous ones and though I did struggle a bit, it gave me great insight into the skeleton of building a business of this kind from the ground up. I think expanding your network in any field is beneficial and you will only gain from it because it will only help your business, not hinder it. Though this assignment was similar to previous networking assignments I have done, it was different in that I wanted to gain perspectives and ideas that I have never thought of or considered. Moving forward, I will seek further opinions and thoughts of those whose values align with those of my business in order to make it the best it can be.

4 comments:

  1. Brooke,
    I found this assignment very time consuming as well. I didn't think it would be as hard as it was to get in contact with all of them. Some were easier than others but it was pretty up in the air when it came to them even responding to me. Overall though, the advice that I got from my people was very important for the success of my potential business. I agree that having these experts is huge for the growth of not only our businesses but for us as entrepreneurs.

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  2. Brooke,
    I think that this assignment did not compare to the previous assignments due to the amount of time and planning that went into it. I do think that it is a useful assignment because of the valuable advice received from the interviewees. I think the best thing to do in the future is to find other people to continue to advise you through out the process.

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  3. Hi Brooke,

    It sounds like you were able to make some great contacts in your market network! All of the individuals that you discussed align well with your business plan and would be very beneficial to you in the future, if you chose to pursue this business path. You made a great selection of different individuals as they all have different backgrounds and would be able to provide you with advice from other perspectives. Great post!

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  4. I think networking is a great idea for anyone wanting to start something of their own. I've always felt like talking to competitors would be a bad thing and would be hard to get advice from but I've come to find out that this isn't the case. Most people actually are willing to help and share their stories. I too think local farmers markets are great but sometimes its difficult to avoid the grocery stores when the prices are so low. I currently do grow some fruits and veggies in my yard that are always so delicious and I feel so great knowing that it is organic as well!

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