11A - Idea Napkin No. 1

1. My name is Brooke Atwell and I am a public relations student with an outside concentration in business administration at the University of Florida. I was born and raised in Key West, Florida where I am considered a fifth generation "conch" - a tropical marine mollusk which locals identify themselves as. That being said, I enjoy anything on the water, in the sun and doing it all with my family and friends. From as far back as I can remember, I have always had a love for all things fashion and beauty. My future career goals and aspirations are reflective of this as I envision myself working in high-fashion public relations in New York City. I have gained some background experience due to my work with the national College Fashionista community and a past internship with the marketing and public relations department of Historic Tours of America. I plan to develop my entrepreneurial intelligence throughout this course in order to further enhance my skill set with the business realm of public relations. I think my business idea would have to be properly developed and marketed to where the relationship between the customer and the business itself is strong and trustworthy, which will make for an overall better, more enjoyable experience.

2. My service would offer an plethora of healthy meals - for breakfast, lunch and dinner - at all hours of the day in a quick, well-rounded way. This restaurant, or grab-and-go, would be located on or near the University of Florida campus so students and faculty would be able to pick up a nutritious and delicious meal throughout their busy day. I am solving the unmet need of the lack of wholesome meals available on campus for those who wish to maintain their healthy eating but don't have time to do so on their own time.

3. The targeted audience for this service are students and faculty members of the University of Florida, specifically those who make healthy eating one of their top priorities. My business, dubbed "The Hearty Gator," would also offer both vegetarian and vegan meals in order to broaden the spectrum of customers by offering meals to a variety of food audiences.

4. I strongly believe customers will pay for my service because, in most cases, everyone tries to eat healthy, but the availability to do so is not always easy. As a college student, eating healthy can be challenging considering their budget and time restraints. However, if there is a place for them that is both close and affordable, they would not have to worry about these concerns.

5. As far as I know, there is not a restaurant-style place on the University of Florida campus that offers well-rounded healthy meals at all hours of the day. Though there are a few smoothie and sandwich shops scattered throughout, there is not a place that offers versatile, hearty meals that will keep students satisfied and full that doesn't break the bank.

I definitely think all of these five elements work great together. My business proposal is very targeted and clear as to who I plan to reach out to and by which means this will be accomplished. In addition, I have little to no competition because there is not a place in the area I have selected that offers a similar service. The weaker or out-of-joint part would be students or faulty members who bring their own food to school or those who do not prefer to eat healthy.