1. Interview 1: Sorority member
- Feels she would not use a healthy grab & go type of restaurant because she eats almost every meal at her sorority house. She also takes meals to-go during dining hours so she has additional food at home to snack on. Feel it would be a waste of money to buy healthy food on/around campus when she doesn't need to because her sorority provides well-rounded, healthy meals every day.
2. Interview 2: Graduate student
- Is consistent about grocery shopping and cooking at home every week. Does not have time or money to constantly be eating out, regardless of the cost. Though he does eat relatively healthy, he does not find it crucial to maintain a strictly healthy diet because he has never had an issue without doing so.
- Has been a vegetarian for eleven years now and hardly ever eats out. Also has a small, backyard garden of her own where she grows fresh vegetables and uses them to cook almost every meal. Cooks a variety of vegetarian meals that she has mastered over the years and enjoys doing so. Therefore a healthy express restaurant, no matter how near or far, would not be beneficial to her.
- Uses Uber Eats for nearly every meal, every day. Says he only eats about two meals a day, sometimes only one, because he isn't very hungry. Enjoys fast food and eating out but doesn't like to make the commute to pick it up or eat at the restaurant. Does not most healthy foods and would hardly ever go to an express type of restaurant with such options.
- Makes weekly grocery store trips to cook three meals a day for her two kids. Does try to ensure they get as much nutrients as possible and feels gratitude knowing her kids are getting a home cooked meal. Lives far away from the University of Florida campus and would never even think to get a meal from a restaurant on campus.
Brooke,
ReplyDeleteI appreciate the effort you when through to organize all this information into a way that makes it very easy to read and understand. The fact that you actually created a legitimate table with all the boundaries is visually pleasing to the eye. I think the interviews you performed where good but they still seem kind of in line with what you would expect to the average person that hasn't done any research on the topic. I would have loved to have seen you expand your boundaries a little bit farther to incorporate some other groups of people that would utilize this service. I think their voice needs to be heard as well, just something to consider as you keep exploring the possibilities with this idea. Can't wait to see how far you take this opportunity.
Hey Brooke,
ReplyDeleteYou did a great job interviewing five individuals and pulling valuable information from each of their interviews. Most seemed opposed to your entrepreneurial idea, but that didn't stop you from doing a very in-depth evaluation as to who your market is. It makes a lot of sense that the individuals you interviewed can't utilize the healthy fast food restaurant you are talking about, and it shows that you chose a very effective, useful group of people to interview. Great job!
Hi Brooke,
ReplyDeleteYou've done a great and thorough job with your interviews, as well as your chart. You have interviewed a wide variety of people which helps us understand better the need for your business idea.