3 people to interview:
- UF freshman
- UF professor
- UF police officer
- Throughout my interview process, I found that these three people had a common denominator in regards to not having time to buy and prep healthy meals for the week. Though they all felt breakfast was not an issue, as they all wake up relatively early 7 days a week and make their breakfast at home. However, complications arise when it comes to lunch and dinner. The freshman student said majority of her classes are online but she regularly goes to the library during the day to get her work done. She said she does try to prep her lunches but sometimes doesn't get around to it. To add to that, she is a vegetarian and feels there are not a lot of filling meal options on campus. The professor also said he does his best to prep both lunch and dinner as he teaches a night class three days a week. He is very active and prefers to eat as healthy as possible, but may or may not have time to prepare his meals accordingly. The police officer said he and some other officers usually prepare their lunches depending on their shifts and take healthy eating very seriously. He said a place in the center of campus, where he is often stationed, would be extremely convenient. After conducting these interviews, it is clear that a common issue was not having the time to prepare the healthy meals that they would prefer to eat. Due to their constant involvement on campus, it is evident that a place where healthy meals are offered in addition to it being located in a closer proximity would be extremely useful and handy.
In conclusion, the targeted segment is very much aware of their unmet need. Though there are loop hols to where they could avoid this, more often than not they find themselves dissatisfied. They do feel that there are solutions to this issue, but they do not fulfill their need entirely.
Brooke,
ReplyDeleteI agree that this need might not be applicable for everyone since there are ways to avoid this issue by just purchasing the healthy food from the grocery store and preparing it yourself from home everyday. However I still believe that the convenience of having a health food kiosk, vending machine, or small location in the Reitz Union would still be beneficial for some of us that are on campus all day and want a fresh meal for lunch and dinner instead of a meal that has been sitting in my locker since I got to class at 10am. I think with the people you interviewed they just ended up being outside your boundaries for the need since they were so quick to offer the option of bringing in a meal from home. Overall very informative. Hopefully you can take those interviews and apply the feedback to your idea for future posts.
Hey Brooke,
ReplyDeleteYou interviewed a great variety of users. It seems they all try to meal prep but fall short sometimes. It is also great that each interviewee has a different type of need in terms of nutrition (i.e. vegetarian, active - high protein, i am sure). I would be interested to see how you would be able to plan your menu to accommodate a variety of dietary needs and still keep the options affordable and not have a lot of waste. There could be some type of overlap between side dishes like veggies cooked with vegan oils and such.