My service and future product will be aimed at college or university students between the ages of 18 and 24, specifically those attending the University of Florida. My avatar lives in a student housing complex in Gainesville, Florida near sorority row. She is a 20-year-old sophomore at UF. In addition to being a full-time student, she is also a volunteer tutor at Marston Science Library three days a week. She enjoys reading and working out at the local Pure Barre and Orange Theory Fitness in her spare time. Eating a healthy, well-rounded diet is something that she values and takes seriously. Due to her strict workout regime, being active and fit is something that is also very important to her. Because she is constantly busy with school and volunteering, she rarely, if ever, has time to swing by the grocery store or cook three meals a day, seven days a week. Though her parents do give her a weekly allowance for food and other activities, she tries her best to stick to a tight budget and keep control of her finances.
I have a lot in common with my avatar, as we are pretty similar in almost every way. Because this service or future product would be pitched at college students in general, I was able to relate my personal likes, dislikes, values, and hobbies as University of Florida student to my avatars. I thought of this idea because I strongly believe it is something that a majority of students care about, but do not have accessibility to.
I found that when I made my customer avatar that I ended up making someone very similar to myself. I think I've gone through similar experiences to my prototypical customers. It allows me to connect with them and give them a product that not only they would buy but something that I would buy as well. Good post can’t wait to read more.
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