After conducting my interviews, I found that the majority of my target segment conducts their pickings through Yelp, Gainesville Word-of-Mouth and various social media platforms. Though they do rely on their tried and true food spots to act as stepping stones when it comes to trying new places, they are willing to branch out into cuisines they are not familiar with. When it comes to price, three out of the five interviewees said price was not a big concern to them, as they said they are willing to pay the adequate amount of money for quality food. Piggybacking off of that, all five said they quality played a huge role in determining where they are willing to eat at. Style was not necessarily a problem. Two of the interviewees were vegetarian and, as long as they do not veer from that, they did not mind trying new styles of food.
My audience also said they are more likely to buy in a store, because it assures a certain level of quality. My food service provides easily accessible meals loaded with nutrients so that you do not have to go to the grocery store and make these types of meals at home. In regards to purchase, each interviewee said they did not have preference; they are comfortable paying by both cash and card. Though all of their parents do provide the majority of their finances, two do have part time jobs and use the paychecks they earn as "spending money," meaning that is the money they use when eating out.
What matters most to my interviewees when they think back on the 'rightness' of then purchase, is that they received a good quality meal that makes them feel full and satisfied. They stated they determine this by how tasty the food is and how bloated it makes them when they are finished eating. A bad purchase would constitute as receiving a meal with ingredients that are not noticeably fresh and if the food made them even the slightest bit sick.
Each person I interviewed definitely had certain expectations and standards that must be met when it came to the foods they eat. They all agreed that a food join, like mine, is something that they would take advantage of and spend their money on if it means they are receiving a satisfying product. That being said, I believe should consider the pricing difference between completely fresh foods and those that are more processed moving forward.
Brooke,
ReplyDeleteI agree that with any food service or item that price point is something you have to nail in order for the product to be successful. I am understanding that from my own exploration of finding a cheaper alternative to stadium food that you are forced to buy at concert venues and sporting events. I think finding the proper medium between perceived value and an affordable price are the most important factors in creating a successful food service business. I like the direction your opportunity is taking, I can't wait to see what else you bring to the table as the semester continues to progress.